Aya Atassi
Aya Atassi Khanji
Aya is an Arab American social entrepreneur, businesswoman, public speaker, and media personality. She hails from the esteemed Atassi family of Homs, Syria, a lineage renowned for its significant political and historical contributions.
At just 22 years old, Aya earned the nickname “Nova,” short for supernova, as a testament to her drive and ambition. She is the founder of startups spanning diverse industries, including media, international business development, and nutrition, solidifying her reputation as a dynamic and influential young entrepreneur.
Organizations
Click Ink Media
Click Ink Media is a global business development and media company specializing in international expansion, strategic marketing, and digital diplomacy. It connects U.S. businesses with international markets through market entry strategies, partnerships, and high-level networking, while also supporting governments and organizations in enhancing trade, investment, and global brand presence.
Arab American Times
Founded with the goal of showcasing the accomplishments, culture, & contributions of Arab Americans, AATimes serves as a hub for stories that inspire, inform, and connect. Beyond storytelling, AATimes actively supports refugees in the Middle East through events and fundraisers while also serving as an e-commerce hub that connects Middle Eastern businesses with opportunities in the U.S., driving both cultural and economic exchange.
VURSE
Aya works with Growth and Strategy at Vurse, the first AI-powered, blockchain-based short-form content platform revolutionizing the creator economy. Designed to bridge the gap between financial literacy and crypto accessibility, Vurse empowers users with transparent revenue-sharing, interactive challenges, and educational tools. Vurse aims to solve this issue by making crypto education accessible, ensuring users can navigate financial trends responsibly.
HTA Law
HTA Law Firm International is a global legal and business advisory firm representing over 300 clients across the U.S., MENA, and beyond. Specializing in corporate law, government contracting, business development, and international expansion, HTA provides strategic counsel to startups, enterprises, and global investors. As business developer, Aya helps bridge legal expertise with business growth, ensuring clients scale confidently and compliantly across borders.
Main Street DC
Main Street DC is a revitalization initiative focused on rebranding Foggy Bottom into a vibrant, destination neighborhood on par with Georgetown and The Wharf. Aya helps with support for over 1,200 local businesses- including restaurants, shops, and cultural spaces- through strategic marketing, community engagement, and economic development, with the goal of transforming Foggy Bottom into DC’s next iconic hotspot.
Smithsonian Women's Museum
As a board member of the Smithsonian American Women’s History Museum, Aya is contributing to the creation of a landmark institution dedicated to celebrating the achievements, stories, and impact of women throughout U.S. history. This museum will serve as a powerful educational and cultural space in Washington, DC- honoring the past, inspiring the future, and ensuring women's voices are permanently represented on the national stage.
United Nations
As a speaker for the United Nations, Aya advocates for Sustainable Development Goal 5: Gender Equality, with a focus on empowering women in business and entrepreneurship. She has spoken at global forums and high-level panels, sharing insights on breaking barriers, fostering inclusive leadership, and creating equitable opportunities for women worldwide. Through her work, Aya contributes to shaping policy conversations and driving progress toward a more just and gender-equal future.
MeBar
Founded to simplify and personalize daily nutrition, MeBar offers customizable vitamin bars that combine essential nutrients into one delicious, hassle-free snack. Designed for busy individuals and health-conscious consumers, MeBar replaces the need for multiple supplements with a convenient, one-a-day solution. With a commitment to sustainability, transparency, and fair sourcing, MeBar is redefining how we approach wellness- making nutrition both personal and purposeful.
Aya Beauty
Cruelty-free, vegan beauty brand committed to ethical sourcing and transparency. Offering high-quality glosses with hydration, shine, and a fragrance, Ayabeauty empowers customers to make a difference. A portion of every purchase supports nonprofits addressing climate change, refugee relief, human trafficking, healthcare, education, clean water, gender equality, mental health, and global hunger. Customers can choose which cause to support, making every purchase a step toward a better tomorrow.
Igniting the Fire Within: Unleashing Your Intrinsic Motivation
In the dynamic world of business and entrepreneurship, success is not just about having a great idea or a solid business plan. It requires a combination of factors, including setting goals, cultivating the right mindset, and harnessing unwavering motivation. These…
Igniting the Fire Within: Unleashing Your Intrinsic Motivation
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Empowerment in Motion: The Power of Motivation for Goal Attainment
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Motivation Matters: Unlocking Your Potential for Great Success
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The Art of Goal Setting: Mapping Your Journey to Achievement
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