Aya Atassi at web summit in Qatar

Aya Atassi Khanji

 

Aya is an Arab American social entrepreneur, businesswoman, public speaker, and media personality. She hails from the esteemed Atassi family of Homs, Syria, a lineage renowned for its significant political and historical contributions. Notably, she is a direct descendant of Hashim al-Atassi, Syria’s first president and a pivotal figure in the nation’s quest for independence.

At just 22 years old, Aya earned the nickname “Nova,” short for supernova, as a testament to her drive and ambition. She is the founder of five companies spanning diverse industries, including media, international business development, cryptocurrency, cosmetics, and nutrition, solidifying her reputation as a dynamic and influential young entrepreneur.

Raised in a family deeply embedded in political activism, Aya’s mother, Farah al-Atassi, is a Syrian-American political activist and Middle East affairs expert, actively advocating for democracy in Syria.

Founded Businesses

Arab American Times

Founded with the goal of showcasing the accomplishments, culture, & contributions of Arab Americans, AATimes serves as a hub for stories that inspire, inform, and connect. Beyond storytelling, AATimes actively supports refugees in the Middle East through events and fundraisers while also serving as an e-commerce hub that connects Middle Eastern businesses with opportunities in the U.S., driving both cultural and economic exchange.

Click Ink Media

Click Ink Media is a global business development and media company specializing in international expansion, strategic marketing, and digital diplomacy. It connects U.S. businesses with international markets through market entry strategies, partnerships, and high-level networking, while also supporting governments and organizations in enhancing trade, investment, and global brand presence.

Vurse

Aya is the co-founder and EVP of Growth and Strategy at Vurse, the first AI-powered, blockchain-based short-form content platform revolutionizing the creator economy. Designed to bridge the gap between financial literacy and crypto accessibility, Vurse empowers users with transparent revenue-sharing, interactive challenges, and educational tools. Vurse aims to solve this issue by making crypto education accessible, ensuring users can navigate financial trends responsibly.

Aya Beauty

Cruelty-free, vegan beauty brand committed to ethical sourcing and transparency. Offering high-quality glosses with hydration, shine, and a fragrance, Ayabeauty empowers customers to make a difference. A portion of every purchase supports nonprofits addressing climate change, refugee relief, human trafficking, healthcare, education, clean water, gender equality, mental health, and global hunger. Customers can choose which cause to support, making every purchase a step toward a better tomorrow.

Igniting the Fire Within: Unleashing Your Intrinsic Motivation

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In the dynamic world of business and entrepreneurship, success is not just about having a great idea or a solid business plan. It requires a combination of factors, including setting goals, cultivating the right mindset, and harnessing unwavering motivation. These

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