About
Aya is a visionary Arab American social entrepreneur, media personality, and business leader whose work spans multiple industries, from global business development and digital media to beauty, blockchain, and philanthropy. As the founder of Click Ink Media, Arab American Times, AyaBeauty, and MeBar, as well as the co-founder and EVP of Growth & Strategy at Vurse, she is redefining industries with innovation, cultural impact, and purpose-driven business models.
Aya’s journey is one of transcending boundaries- blending business with advocacy, creativity with strategy, and technology with human connection. Her work is rooted in a bold vision: to elevate Arab American representation, create economic opportunities, and challenge outdated narratives through media, commerce, and emerging technologies.
Entrepreneurship & Global Impact
Aya’s entrepreneurial ventures are designed not only to disrupt industries but to empower individuals. Through Click Ink Media, she bridges the gap between U.S. and international markets, helping brands expand globally with strategic marketing, digital diplomacy, and business development. As the force behind AATimes, she amplifies Arab American voices and fosters cross-cultural understanding through storytelling, media, and e-commerce.
Her work in beauty and wellness is equally impact-driven. AyaBeauty merges cosmetics with philanthropy, allowing customers to support nonprofits with every purchase. MeBar, her personalized nutrition brand, redefines wellness by offering custom bars tailored to individual health needs.
Revolutionizing Media & Crypto Literacy
At Vurse, the first-ever AI-powered blockchain content platform, Aya leads growth and strategy, ensuring creators receive fair revenue and users gain access to financial literacy tools. With the rapid rise of crypto, she is tackling the socioeconomic barriers preventing people from understanding and safely participating in this evolving financial landscape. By combining education, technology, and entertainment, Vurse empowers users to navigate digital finance responsibly.
Philanthropy & Purpose
Aya’s businesses are not just about success- they are about impact. Whether it’s supporting refugees, advocating for gender equality, researching cancer treatments, funding education, or fighting climate change, her ventures give back. She is also in the process of launching the Farah Foundation, dedicated to rebuilding Syria, empowering its people, and fostering joy through schools and community initiatives.
Mantra: Agape & Power
Aya lives by the philosophy of Agape- the Greek concept of unconditional, merciful, divine love. She believes that the projection of power is equivalent to power itself, and she leads with confidence, generosity, and vision. Every business she builds, every initiative she leads, and every story she shares is rooted in the belief that true strength comes from uplifting others and shaping a better future.
At 22 years old, Aya is not just building companies- she is shaping industries, communities, and mindsets. Through her work, she is proving that innovation, influence, and impact can coexist, leaving a legacy that transcends borders, industries, and generations.